Rose Morris, inventor of The Safety Sleeper, was the winner of the Small Business Administration’s (SBA) 2017 Exporter of the Year Award. SafetySleeper was created in 2009 as sleeping solution for Morris’s son, Abram, who is on the Autism spectrum.
Safety Sleeper is a cocoon-like enclosure that goes over beds to reduce stimulation, provide a calming effect, and prevent night wanderings. The product is durable, portable, and lightweight and has now evolved to include features like a safety zipper system, enclosed mattress to protect against entrapment, fire retardant material, stabilizing straps to prevent tipping, and frame pads (Safety Sleeper).
Upon creating the Safety Sleeper, Morris also used the company as an opportunity to start a non-profit charity. Fund it Forward is an organization devoted to purchasing equipment for families of special needs children when insurance does not cover the costs.
At the beginning stages of Safety Sleeper, Morris and her husband were making the products at their home, which allowed them to make adjustments to the product. After receiving assistance from resources like the Women’s Business Center, Duquesne University Small Business Development Center, SCORE at Chatham University, and University of Pittsburgh’s Swanson School of Engineering, Morris gained accounting, exporting, engineering, and design skills to help grow her company.
Now, she has sold over 1,000 units in the U.S. and throughout the world. Her sales recently hit to $1 million mark and she currently exports to 12 different countries (Small Business Administration). Morris’s story is not unique, and over 98% of all U.S. exporters are small businesses. These exports help drive economic growth, and they are integral for personal business development and revenue growth.
If you are a small business owner interested in achieving your own success through exporting, Mercatura Global can help create a market entry strategy to meet your goals. Through services such as partner identification and global sourcing, we facilitate your company’s expansion into global markets and provide support throughout the export process. To learn more, contact Mercatura Global today.